STUD – the acronym of Supercar Travel Ultimate Deluxe, visualized by the dynamic and gracile horse in our logo represents both the horse power(s) and elegance of luxurious supercars. The color red around STUD represents the passion we share for supercars and deluxe travel, while the golden horse embodies driving high-end supercars over breathtaking roads, staying at luxurious hotels, and savoring gourmet food. Finally, the logo itself, designed with rounded corners resembles the license plate of a car.
On a more personal note, we are based in Southern Germany near Stuttgart, the cradle of the automobile (Mercedes Benz). The coat of arms of Stuttgart is, you may have guessed, a horse, also part of the famous Porsche company logo. The three colors in the logo are also the German national colors: black, red, gold.
In addition to our logo portraying an epicurean driving experience, we wanted to also pay tribute to the beautiful area in Germany we call home, located in the heart of Europe. We welcome you with open arms to Stuttgart, some of our trips even start here.